Masaarestablished in 2019, is a pioneering initiative by the Dubai Government aimed at enhancing the city's position as a global destination for cultural and creative industries. It serves as a centralized platform offering various services and support to individuals and businesses in the creative sector.

Masaar Dubai provides resources such as funding opportunities, mentorship programs, networking events, and access to state-of-the-art facilities. By nurturing local talent and fostering collaboration within the creative community, Masaar Dubai aims to stimulate innovation and economic growth in sectors like arts, design, film, music, and fashion. It aligns with Dubai's vision of becoming a hub for creativity and innovation, contributing to the city's vibrant cultural landscape and reinforcing its status as a dynamic global metropolis.